Social media management refers to the process of handling and optimizing an organization's presence on various social media platforms. It involves creating and posting content, engaging with followers, monitoring online conversations, and analyzing performance metrics. By effectively managing social media, businesses can establish a strong online presence, build brand awareness, and engage with their target audience. This includes activities such as creating a content calendar, scheduling posts, responding to comments and messages, and analyzing data to make informed decisions. Social media management also involves staying up to date with the latest trends and algorithms of different platforms to ensure maximum reach and engagement. With the right strategies and tools, social media management can play a crucial role in the success of any business in today's digital age.

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